WOMEN ENTREPRENEURS ROCK THE WORLD MAY 8-9, 2013 | NEW YORK CITY

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America's top entrepreneurs show you how to build a PROSPEROUS BUSINESS + LIFE

Jessica Herrin
Jessica Herrin
CEO & Founder, Stella + Dot
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Jessica has proven just how one woman can “have it all”. After joining two successful tech startups out of college, she went to the Stanford Graduate School of Business, where, at the age of 24, she co-founded the world’s leading wedding site, WeddingChannel.com, which was later sold to The Knot for $90 million.

Herrin started Stella & Dot in 2004, which coincided with the birth of her two daughters. It wasn’t until 2006 that she was able to kick it into high gear. By 2011, Sequoia invested $37 million in return for a 10 percent stake in the business, setting the six-year-old company’s valuation at a diamond-studded $370 million.

The genius of the Stella & Dot model is that it brings a fun, vibrant quality to a affiliate-type business model. But what’s more is that this style of business gives its affiliates – called ‘stylists’ in the world of Stella – an opportunity to earn income while having a flexible and independent business of their own. Though Stella & Dot, Jessica has truly empowered ‘stylists’ all over the world to have a life they love, and to have power in the way they earn their living.

Oprah, The Wall Street Journal, New York Times and Forbes have saluted Jessica for her vision. Taking Social Selling to the next level, this San Francisco-based company is a direct-sales jewelry business, which allows women all over the country to sell bracelets, necklaces, rings and other accessories to friends and acquaintances, similarly to how Tupperware or beauty supplies were sold in homes in the past. With revenues soaring past the $200+ million mark, Stella & Dot has paid out $50 million in commissions to sellers, aka “stylists.”